Symphony Mobile

Symphony- a brand of EDISON GROUP is proud to enjoy indisputable leading position in mobile handset industry. Within short period of time Symphony has emerged as the fastest growing leading handset brand in Bangladesh. Pricing strategy, international quality build a strong network and after sales service have contributed to make Symphony mobile the preferred choice of the customers of Bangladesh. Symphony is one of the most popular and leading mobile phone brand in Bangladesh. Symphony mobile is also available in some other Asian countries like India, Pakistan and China. Nowadays four people out of ten uses Symphony mobile phone in Bangladesh because of its smooth, smart and exclusive design; durability and longevity; powerful battery; lower price; high performance; sustainable and huge model for all types of people; customer care, user satisfaction and many more special features.

Brand Positioning

Brand positioning is all about creating distinctive image on consumers mind about a particular brand. Symphony mobile is also creating brand positioning by their product benefit. Their slogan is " NEW EXPERIENCE " and Symphony mobile is working to achieve their mission and vision by focusing on this tagline.

Vision is a clear picture of what you want to achieve. Symphony mobiles’ vision is to provide all kinds features and attributes in their phone at a cheaper rate. In mobile market while all the mobile phone companies offering their product at a higher price, Symphony mobile offering the same features, same benefits, same services and satisfaction at a cheaper price rate.

Symphony’s brand positioning is all about promising customers to provide all expected benefits what they look for when buying smart phone at an affordable price range for all classes of people. Symphony believes that in this age of technology smart phone plays a vital role in making their lifestyle more smarter and better and as most people of Bangladesh are not rich enough to buy expensive phones, Symphony is offering a solution to this.

Symphony is very popular to all types of people for its affordable price. Symphony analyze the market and keep the price of a single device within the range or ability of the customers. On the other hand, the other brand mobile phone company focus on their brand value. However, in case of your budget and demand, Symphony can be a great combination. Symphony has launched hundreds of mobile devices. Among those a suitable one or many suit your budget and desired features. They have many simple java phones and high tech multimedia phones. Among those one or more devices should be able to fulfill your needs.

Points of parity

 When it comes to Symphony Mobiles, The brand offers same features as high end Smartphones of the current market. Such as –

Features –

·         Quad Core / Octa Core Processors

·         Android 4.4 (KitKat)

·         RAM : 2GB+

·         Gorilla Glass Display

·         Advance Apps Installed

After Sales Services –

·         1 Year Manufacturing Warranty

This shows that the brand Symphony is one step closer as a local brand to provide quality smart phones to the emerging smartphone markets in Bangladesh and abroad.

Points of Difference

                Unlike other Local Smartphone brand (Walton, Strawberry etc), the brand symphony believes in one thing, empowering its users to do more. In order to ensure that the customers can do a bit more and go an extra mile, the brand Symphony provides Power Bank with its selected model. This Power Bank is a rechargeable and portable power utility that can be used to re-charge the Symphony Mobiles.

And of course, the Battery Life of every Symphony mobile is beyond doubt. The brand provides high quality batteries with its every mobile with 6 month warranty.

                So, points of differences:

                1. Long Lasting power

                2. Power Banks

                3. Quality Battery (with Warranty)

Symphony Mobile TVC

It is very true the brand Symphony started its operation a bit late, but still, with its superior quality products and the ability to satisfy its customers has made it a strong brand within short period of time. Symphony means the art of music. The brand symphony tries to put that meaning in its digital products, as in the art of technology.

Reference:

Products and services, Symphony mobile, Accessed 27^th February

Http://symphony-mobile.com/

About and history, Symphony Mobile, accessed 26^th February

Http://symphony-mobile.com/about/

Products, Symphony Mobile, accessed 26^th February

Http:// symphony-mobile.com/products/